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Music success is nowadays very much dependent on technological and business skills, as musicians now face a much more commercially oriented environment. Embracing these new changes and having a capable skillset to tackle them is essential if a young adult musician wants to be successful and financially self-sustainable.
New Skills for New Artists (NS4NA) aims at tackling a lack of digital, communications, entrepreneurial and business skills in musicians and in particular providing training in business development, e-marketing and digital distribution of works, independently from the musicians’ background (whether they are autodidacts or formally trained).
This academic year began with an extra week and KCB, School of Arts of EhB, grabbed the opportunity with both hands! With a warm welcome to some 120...